Cancer Council Victoria - Daffodil Day

Offline Copywriting

Direct marketing

The Garden Party was a new fundraising initiative for the Cancer Council’s flagship campaign, Daffodil Day – encouraging employees to throw an office garden party.

Our direct marketing initiative of a sophisticated invitation was created with upbeat and inspiring copy to encourage people to get involved with the campaign.

Supported by copy we wrote for the campaign’s website, eDM and advertising, the campaign raised $1.8m across Victoria.

Check out our portfolio link below:

Garden Party rollout invitation