Cancer Council Victoria - Girls' Night InDigital Content
Raising funds for women’s cancers, we worked on the Cancer Council’s Girls’ Night In campaign.
Our upbeat, passionate and conversational eDMs and text messages drove recruitment; the eDMs had exceptional open rates of 47.8%, 26.9% and 22.3%, followed by encouraging click-through rates of 11.9%, 3.4% and 2.7%.
Our SMS copy also recruited 1 in 6 of those who received it. The campaign had 3,500 women take part, raising $1.3m across Victoria.
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