Cancer Council Victoria - Girls' Night In

Digital Content


Raising funds for women’s cancers, we worked on the Cancer Council’s Girls’ Night In campaign.

Our upbeat, passionate and conversational eDMs and text messages drove recruitment; the eDMs had exceptional open rates of 47.8%, 26.9% and 22.3%, followed by encouraging click-through rates of 11.9%, 3.4% and 2.7%.

Our SMS copy also recruited 1 in 6 of those who received it. The campaign had 3,500 women take part, raising $1.3m across Victoria.

Check out our portfolio links below:

eDM 1

eDM 2