Cancer Council Victoria - Girls' Night In

Digital Content

eMarketing

Raising funds for women’s cancers, we worked on the Cancer Council’s Girls’ Night In campaign.

Our upbeat, passionate and conversational eDMs and text messages drove recruitment; the eDMs had exceptional open rates of 47.8%, 26.9% and 22.3%, followed by encouraging click-through rates of 11.9%, 3.4% and 2.7%.

Our SMS copy also recruited 1 in 6 of those who received it. The campaign had 3,500 women take part, raising $1.3m across Victoria.

Check out our portfolio links below:

eDM 1

eDM 2

SMS